badly disappointed to find out that Sainsbury's all non-organic food is only 60% of the cost of exactly the same shopping basket full at Planet Organic. For a long time I had been kidding myself that it wasn't that big a difference. But then I spent £38.04 at Planet Organic on a broad range of organic groceries, fruit and veg. A little voice told me it was majorly expensive, so just out of curiosity I went to Sainsburys a week later and bought all the same stuff - the only difference being of course that it was non-organic. I spent £22.70. What complete pants. To try to make myself feel a little better about spending all my money on 'luxury' organic food, I'll go to a couple of non-supermarket shops and buy non-organix there. I think the 'supermarket-factor' is bringing a substantial part of the discount.